"Why is there a bra hanging in your office?" I can't tell you how many times I heard that question asked over the past few months. The bra that I speak of was hanging right next to Don's desk, so, a few not so politically correct remarks floated about as well. The REASON was, we were working on a new and fun project for our favorite gals at Title Nine Sports. We had been helping them re-brand their stores with retrofits on their existing retail displays (a very green, eco thing to do, btw) and adding fresh cash wraps, faced with our reclaimed post-industrial wood. The "No Bounce Zone" area was designed to bring it all together for the wow factor.
After many hours of planning, meetings and revisions, more meetings, more revisions, we got to pull the trigger and bring The Bra Wall to life. We were able to use a lot of reclaimed post-industrial fall down for the "boxes" and found a nice white paint that fit our green standards. The backing was produced by the staff at T9 and if you look closely, you'll see the words are words and slang used to describe, for lack of a better word, "boobs". Melons, eggplants, headlights. You get the picture.
We love the way it looks and hope it brings great success to our gals. If you are In the Palo Alto, CA area for any reason, stop into Title Nine Sports for a peek and say "hi"! Or stop in your local T9 and ask. "When is The Bra Wall coming?"