We have been building out green retail interiors for over twenty years now and can tell you that it does matter to many shoppers. Our clients are happy to display the signage we provide to them to tell the story of the reclaimed wood we used in their project. It makes a statement about their company's values and exposes their shoppers to the concept of reuse and conservation. Shoppers take note and identify this with the store's brand. Even smaller retailers can benefit greatly by building their brand using sustainability as a core value.
Read the original article here http://nreionline.com/retail/retail-sustainability-do-shoppers-even-care